In a massive undertaking, media agency Giant Spoon partnered with Netflix to create a Global Rift Event for the release of season 4 of Stranger Things. Featuring events in Australia, Spain, Japan, Sweden, Poland and India among many others, the opening of the rift culminated at the Empire State Building on May 27, 2022 in an explosion of light and image.
Stopping thousands viewers on the street in their tracks, the event garnered more than 100 million views on social media.
In a feature article on PLSN TactMan’s Innovation Alchemist Dietrich Juengling and Producer Elisha Griego discuss the ins and outs of creating this eye catching event.
If you look closely at the show, you may just find a morse code easter egg in the lighting. Let us know if you spot it, and what you think it says!